SECOURS POPULAIRE

Donation through birthday pots

Secours Populaire Français is a major French charity founded in 1945 that fights poverty and social exclusion. It provides food, clothing, housing help, healthcare access, and other support to people in need in France and abroad, relying largely on volunteers.

The challenge : Secours Populaire reached out to create a new social campaign to raise awareness towards the new solidarity pots. 15 seconds and 30 seconds maximum delivered in four ratios.

The result : The concept is built around storytelling for a young audience. Featuring the wonderful voice of French actress Ariane Ascaride, the spot follows a young woman's journey through her birthday. Characters and backgrounds are rendered in a semi-realistic style, with a vibrant color palette based on the client's guidelines.

Rather than simply showcasing the app and its features, the spot aims to be a love letter to friendship and parties — places where we can reconnect in real life and leave our screens behind for a little while.